Search Engine Optimization is one of the most important things to consider when launching a new site. SEO helps bring “organic” internet traffic to your page by bringing up your rank among search results online. Organic traffic means that you have not paid anyone to visit your site and have not paid for any extra advertising. All of this can be confusing and seem complicated which is why we can do it all for you.
What does it take for my website to appear on page #1 of Google?
Search engines look at hundreds of different factors about your website to determine its rank in the search results. Some of these factors have to do with the actual content of your site and others can be factors such as social media engagement. One thing we pay attention to are the keywords that search engines would use to describe your website. We then use these key words in web content to make it more likely your website will be found when people are searching for it. We try to integrate the best keywords in the pages title, content titles, and tags that posts will have. We will also create unique URLs for different pages that include keywords to increase the chances of your page being found.
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The content of your website will probably have the biggest impact on your search ranking is the content on the site itself. The content should be focused on the point of your website and not stray too much from the main idea. We will include major key words and key phrases sparingly within the content. We ensure that the content on your page is well-written and concentrated on being search friendly. If the content is good, the likelihood of viewers returning to your site later on will go up which in turn raises your rank. We also make sure that your content is diverse. Having the exact same content over and over on your site will lower your page rank.
Did you know that Google uses “pagerank” when it shows search results? Pagerank is increased by links from other websites.
Search engines look at links as “votes” for popularity and to see how important a website appears to the public. These search engines have learned how to use link data over the years to evaluate websites based on this information. Not only can search engines evaluate the popularity of certain pages through link data, but they can also tell if a website is trustworthy or just spam, so it’s incredibly important to build your links perfectly and that’s where we come in.
Getting another website or blog to link to your page may seem like a challenge but we work with those sites to help you get the maximum viewership for your website. By placing links to other sites on your own, it raises the likelihood that they will link back to you as well. We ensure that the sites we are linking are directly related to your own. Relevancy over arbitrary wins the day; better to link to fewer but specifically related sites than to a higher number of unrelated sites which will improve your SEO and overall popularity.
Posting new and interesting content on a regular basis is a key step in the process of link building. Nothing gets people talking like good content and in this age of ever-evolving technology, there’s still nothing like good ol’ fashioned word of mouth to get people interested in visiting your site and likely, add it to their own. We make it easy for others to share your content by providing the tools they need to obtain the right link to your site. We help you create “link-worthy” content which will increase the probability of being linked. We can even help promote this content to be sure that it reaches its’ maximum audience.
By monitoring the new links to your site, we gather data to continually build more links and use other metrics to grow the number of your viewers. Having more people link to your website makes your content more trustworthy. This in turn creates a cycle whereby you get more and more trustworthy links enhancing the validity of your trustworthiness as opposed to just a lot of random pages which would otherwise diminish your presence as spam and not a site worthy of positive attention.